Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)

Fostering Global Entrepreneurship Through Business Model Innovation (Advances in Business Strategy and Competitive Advantage)

Mastering Innovation in Business (Advances in Business Strategy and Competitive Advantage)

IGI Global

Advances in Ethical Work Climate and Employee Well-Being

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Analyzing International Business Operations in the Post-Pandemic Era (Advances in Business Strategy and Competitive Advantage)

Origin and Branding in International Market Entry Processes

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations

Ecosystem Dynamics and Strategies for Startups Scalability (Premier Reference Source: Advances in Business Strategy and Competitive Advantage)

Using Influencer Marketing as a Digital Business Strategy

Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

Advances in Enterprise Technology Risk Assessment

Handbook of Research on Bankruptcy and Reorganization in the Digital Business Era (Advances in Business Strategy and Competitive Advantage)

Career Coaching and Employability Skills Acquisition

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Improving Entrepreneurial Processes Through Advanced AI

Contemporary Trends in Innovative Marketing Strategies

Sustainable Consumption and Production for Greener Economies (Handbook of Research on Advances in Business Strategy and Competitive Advantage)

Perspectives and Strategies of Family Business Resiliency in Unprecedented Times

Management and Marketing for Improved Retail Competitiveness and Performance

Strategic Workforce Reskilling in Service Marketing

Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches