£130.18

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£130 today · all-time low £129 (Sep 2026) · usually £130

Business to Business Marketing: A Global Perspective

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Price History & Forecast

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Last 69 days · 69 data points (no recent data)

Historical
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£130.76 £128.66 £129.12 £129.58 £130.03 £130.49 £130.95 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Price Distribution

Price distribution over 69 days • 3 price levels

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Current Price
30 days 38 days · current 1 day 0 10 19 29 38 £129 £130 £131 Days at Price

Price Analysis

Most common price: £130 (38 days, 55.1%)

Price range: £129 - £131

Price levels: 3 different prices over 69 days

Description
Business marketing encompasses marketing activities conducted by individuals or organizations. The term "business-to-business" or B2B refers to a commercial transaction between two businesses, wherein both parties hold similar negotiating power. Nevertheless, larger companies may enjoy advantages over smaller ones due to their greater commercial and informational resources. Two principal models in B2B marketing include the vertical B2B model and the horizontal B2B model. This textbook is a compilation of chapters that discuss the most vital concepts in the field of business to business marketing. Some of the diverse topics covered in this book address the varied branches that fall under this category. For someone with an interest and eye for detail, this textbook covers the most significant topics in the field of business to business marketing.

Product Specifications
Format
hardcover
ASIN
1647288533
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
25 August 2025
Listed Since
08 July 2025

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