Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior) - Image 1

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Vibrant Publishers Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)

Name: Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Decision Making

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Description

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing, and the intricate relationships between product features, perceptions, and emotional responses. Holbrook integrates both quantitative and qualitative perspectives, presenting readers with the models that underpinned early consumer behavior theories. As a crucial resource for scholars and professionals, this book bridges the gap between traditional theoretical frameworks and contemporary marketing strategies. Holbrook's work continues to be a benchmark in consumer behavior, making this volume an essential addition to any marketer's library. With extensive references, detailed analyses, and clear models, this book is an invaluable tool for understanding how decision-making processes have evolved and how they continue to influence consumer research today.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636515304
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 18 July 2025
Listed Since: 19 July 2025

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Vibrant Publishers Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)

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Vibrant Publishers Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)

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