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Larsen and Keller Education Brand Management

Name: Brand Management
Brand: Larsen and Keller Education
Price: 75.67 GBP
Availability: InStock

Management

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Price distribution over 57 days • 2 price levels

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Most common price: £75 (56 days, 98.2%)

Price range: £75 - £76

Price levels: 2 different prices over 57 days

Description

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.

Product Specifications

Brand: Larsen and Keller Education
Format: hardcover
ASIN: 163549656X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 17 May 2018
Listed Since: 31 January 2018

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