£69.64

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£70 today · previous high £70 · all-time low £68

Larsen and Keller Education Product Management

Amazon

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£69.64 £67.76 £68.17 £68.58 £68.99 £69.40 £69.81 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price distribution over 71 days • 3 price levels

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14 days 45 days 12 days · current 0 11 23 34 45 £68 £69 £70 Days at Price

Price Analysis

Most common price: £69 (45 days, 63.4%)

Price range: £68 - £70

Price levels: 3 different prices over 71 days

Description
This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product's lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.

Product Specifications
Brand
Larsen and Keller Education
Format
hardcover
ASIN
1635492351
Category
Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain
Amazon UK
Release Date
21 April 2017
Listed Since
29 July 2017

Barcode

No barcode data available

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