Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 75 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £34 (29 days, 38.7%)

Price range: £22 - £40

Price levels: 7 different prices over 75 days

Description

In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly $43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant hazards to consumer safety and loss of consumer privacy online.

Product Specifications

Format: paperback
ASIN: 1633214583
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 01 September 2014
Listed Since: 18 June 2014

Barcode

No barcode data available

Cheaper than 81% of the days we've watched it.

Hidden Hazards of Online Advertising: An Investigation of Consumer Security and Data Privacy Issues (Internet Policies and Issues)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advances in Malware and Data-Driven Network Security (Advances in Information Security, Privacy, and Ethics)

Proceedings of the International Conference on Applied CyberSecurity (ACS) 2021: 378 (Lecture Notes in Networks and Systems, 378)

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Self-Regulation and the Internet

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

The Internet Value Chain and The Digital Economy: Insight and Guidance on Digital Economy Policy and Regulation (Telecoms, Media & Technology - Digital Economy)

Malware Analysis A Complete Guide

Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel

The Darker Side of Social Media: Consumer Psychology and Mental Health

Digital Marketing: Analyzing its Transversal Impact

Artificial Intelligence and National Security

SECURITY IN CYBERSPACE: Select Assessments & Policy Considerations (Internet Policies and Issues)

E-Commerce Law in China: The Functioning of E-Commerce in China and the Influence of the EU Model

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Routledge - The Darker Side of Social Media, 2nd Edition

Cybersecurity Awareness: 88 (Advances in Information Security, 88)

Marketing IT Products and Services

Cyberpredators and Their Prey

Computer Security, Privacy and Politics: Current Issues, Challenges and Solutions

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Profit over Privacy: How Surveillance Advertising Conquered the Internet

European Digital Regulations: 265 (Intelligent Systems Reference Library, 265)

Routledge Cyber Warfare: A Multidisciplinary Analysis Book

Cheaper than 81% of the days we've watched it.

Hidden Hazards of Online Advertising: An Investigation of Consumer Security and Data Privacy Issues (Internet Policies and Issues)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advances in Malware and Data-Driven Network Security (Advances in Information Security, Privacy, and Ethics)

Proceedings of the International Conference on Applied CyberSecurity (ACS) 2021: 378 (Lecture Notes in Networks and Systems, 378)

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Self-Regulation and the Internet

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

The Internet Value Chain and The Digital Economy: Insight and Guidance on Digital Economy Policy and Regulation (Telecoms, Media & Technology - Digital Economy)

Malware Analysis A Complete Guide

Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel

The Darker Side of Social Media: Consumer Psychology and Mental Health

Digital Marketing: Analyzing its Transversal Impact

Artificial Intelligence and National Security

SECURITY IN CYBERSPACE: Select Assessments & Policy Considerations (Internet Policies and Issues)

E-Commerce Law in China: The Functioning of E-Commerce in China and the Influence of the EU Model

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Routledge - The Darker Side of Social Media, 2nd Edition

Cybersecurity Awareness: 88 (Advances in Information Security, 88)

Marketing IT Products and Services

Cyberpredators and Their Prey

Computer Security, Privacy and Politics: Current Issues, Challenges and Solutions

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Profit over Privacy: How Surveillance Advertising Conquered the Internet

European Digital Regulations: 265 (Intelligent Systems Reference Library, 265)

Routledge Cyber Warfare: A Multidisciplinary Analysis Book