Stylus Publishing (VA) Managing Your Professional Identity Online: A Guide for Faculty, Staff, and Administrators

In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space.Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:craft strong online biographical statements for a range of platforms;prioritize where and how they want to represent themselves online in a professional capacity;intentionally and purposefully create an effective brand for their professional identity online;develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;regularly update and maintain an online presence;post appropriately in a range of online platforms and environments; and<successfully promote their professional accomplishments.Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities. Review "Managing Your Professional Identity Online is pragmatic, practical, and offers an important set of tools and questions for academics to consider regarding online networked practices. The strength is the way the text provides a broad overview of a range of issues related to the development and management of an academic identity online. Linder covers a variety of topics - from the range of platforms and tools - to issues around accessibility, management, and knowledge of content creation and community building - that are important for higher education professionals in the digital age."--Paul Eaton, Assistant Professor, Department of Educational Leadership "Sam Houston State University" (8/1/2018 12:00:00 AM)"I found Managing Your Professional Identity Online to be a practical and compelling guide for building an online professional brand. This text pulls together the technical experience with the why and how-to of building an online professional presence and is a much-needed resource in the field. It fills a unique niche that has needed a publication like this."--Jennifer H. Herman, Director, Center for Excellence in Teaching "Simmons College" (8/1/2018 12:00:00 AM)"Katie Linder's background in faculty development shines through on every page, turning aspirational points about why one might be interested in social media into specific, pragmatic steps that one can easily implement."--Jason Jones, Director of Educational Technology "Trinity College" (8/1/2018 12:00:00 AM) About the Author Kathryn E. Linder is an avid writer and researcher with a passion for process and peeking behind the scenes at what it takes to be a successful academic. Currently, she hosts two weekly solo podcasts You’ve Got This and The Anatomy of a Book, a weekly interview-based podcast Research in Action, and a seasonal podcast (AcademiGig) co-hosted with Dr. Sara Langworthy. Her most recent book is The Blended Course Design Workbook: A Practical Guide. Kathryn is also the director of the Oregon State University Ecampus Research Unit and an associate editor for the International Journal for Academic Development.