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Manning Publications Fighting Churn with Data: The Science and Strategy of Customer Retention

Name: Fighting Churn with Data: The Science and Strategy of Customer Retention
Brand: Manning Publications
Price: 41.0 GBP
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AI & Machine Learning

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Description

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. • Identifying processes suited to machine learning • Using machine learning to automate back office processes • Seven everyday business process projects • Using open source and cloud-based tools • Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.

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Fighting Churn with Data: The Science and Strategy of Customer Retention

Product type: ABIS BOOK

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Brand: Manning Publications
Format: paperback
ASIN: 161729652X
Category: Books > Subjects > Computing & Internet > Computer Science > AI & Machine Learning
Domain: Amazon UK
Release Date: 08 February 2021
Listed Since: 20 November 2019

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Manning Publications Fighting Churn with Data: The Science and Strategy of Customer Retention

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