£63.02

Sales Dynamics: Thinking Outside the Box (Management Science - Theory and Applications)

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£118.66 £57.46 £70.81 £84.16 £97.52 £110.87 £124.22 07 June 2026 22 June 2026 08 July 2026 23 July 2026 08 August 2026

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1 day · current 14 days 18 days 12 days 9 days 9 days 0 5 9 14 18 £63 £72 £88 £97 £107 £119 Days at Price

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Price range: £63 - £119

Price levels: 6 different prices over 63 days

Description

In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ease the customer into confidence. A firm begins to sell its products in a competitive marketplace and thrives continuously on acquiring new customers, launches new product lines or services in order to gain competitive advantage, retain the existing customers, enhance customer value, and gain competitive lead in the market. To compete in a dynamic and interactive marketplace environment, firms must transform their focus from just selling the products and services by adding sales management in order to maximise customer lifetime value and encourage repeat sales. This book examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty. About the Author Rajagopal, Ph.D. is a Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 February 2011
Listed Since
29 July 2010

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