£212.30

Survey of College Marketing Programs, 2018 Edition

43241-56181

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Description

This exhaustive 200-page study presents highly detailed data from 43 American colleges and universities about their marketing efforts, pinpointing their use of and recent, current and expected spending on an array of marketing vehicles including, but not limited to: Facebook, Google Ads, Instagram, YouTube, LinkedIn, Twitter, direct mail, opt-in email marketing, viewbooks, podcasts, Snapchat, Pinterest, telephone solicitation, payments to search engines for placement, web optimization strategies and much more.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 March 2018
Listed Since
07 April 2018

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