£206.97

Recruitment of Students from China: a Survey of Higher Education Marketing Practices

Brands & Corporate Identity

Price data last checked 17 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£207 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price

Price Analysis

Most common price: £207 (74 days, 100.0%)

Price range: £207 - £207

Price levels: 1 different prices over 74 days

Description

The study presents data from 29 colleges and universities about their policies and plans for Chinese international student recruitment. The report gives detailed information on spending on overall marketing to reach Chinese students, as well as on particular marketing vehicles such as social media and other internet sales platforms, international student fair attendance, use of recruitment agents, partnerships and other means of recruiting students from China. The report gives specific data on use of particular tour operators, including EducationUSA. The study also gives data on the percentage of overall recruits from Hong Kong, and from Chinese citizens already living in the USA or other host institution countries, and how much is spent marketing to those already living in the institutional host’s own country. For many datasets, data is presented for the recent past, currently and projected. Other issues covered include: size of staff, use of Chinese speaking staff, trends in courses of study of Chinese nationals and much more. Just a few of the report’s many findings are that: · The survey suggests that WeChat is the most popular social media platform to recruit students in China among education institutions. More than quarter (27.6%) of the survey participants have used WeChat. · About 28% of colleges have a dedicated budget or allotment to reach prospect students in China. · 31% of the community and 4-year colleges in the sample had Chinese speaking staff for use in their recruitment efforts. · Only 57% of Chinese students at MA/PHD granting colleges (excluding research universities) were in degree programs.

Product Specifications

Format: paperback
ASIN: 157440380X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 06 April 2016
Listed Since: 25 April 2016

Barcode

No barcode data available

Recruitment of Students from China: a Survey of Higher Education Marketing Practices

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Survey of College Marketing Programs, 2018 Edition

Survey of Best Practices in Pursuit of NIH SBIR & STTR Grants

Survey of Sponsored Research Agreements between the Private Sector & Higher Education

International Survey of Research University Leadership: Evaluation of the Student Retention Effort

Survey of Academic Department Chair, Fundraising for the Department

The Survey of Corporate Practices in Monitoring the Company Reputation on the Internet

Financial Services Marketing: A Guide to Principles and Practice

New Media Users in China (China Perspectives)

Survey of American College Students: Satisfaction with Internships

Survey of Higher Education Faculty 2025, Supplying Content to AI Models

Survey of Undergraduates: Plans for Law School & View of the Legal Profession

Survey of Academic Department Chair, Use of Generative Artificial Intelligence

Survey of Higher Education Strategies to Win Grants from the National Institutes of Health

The Gifts for the City: Spiritual Gifts in Urban Ministry

Geopolitical Landscapes of Renewable Energy and Urban Growth

Chinese Social Media: Insider, Intercultural and Interdisciplinary Perspectives

Survey of College Paid Digital Ad Marketing Practices

Nationalisation, Peasantry and Rural Integration in China (China Perspectives)

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence (Premier Research Sources)

Catania’s Primary Care of the Anterior Segment

Executive Report on Strategies in Taiwan

Survey of Sponsored Research Agreements Between the Private Sector & Higher Education, 2017 Edition

Local Stories and National History of China (China Perspectives)

The Survey of College Athletics Department Advancement & Fundraising Efforts