Business Rhetoric in German Novels: From Buddenbrooks to the Global Corporation (191) (Studies in German Literature Linguistics and Culture) - Image 1

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Camden House (NY) Business Rhetoric in German Novels: From Buddenbrooks to the Global Corporation (191) (Studies in German Literature Linguistics and Culture)

Name: Business Rhetoric in German Novels: From Buddenbrooks to the Global Corporation (191) (Studies in German Literature Linguistics and Culture)
Brand: Camden House (NY)
Price: 65.0 GBP
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Business & Economic History

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Description

Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the representation of business practices in nine German-language novels - published during the period from 1901 to 2013 - that explore how language is used rhetorically in pursuit of economic and political agendas. Taken up as case studies, in chronological order, the novels are by Thomas Mann, Heinrich Mann, Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant, Friedrich Christian Delius, Kathrin Röggla, and Philipp Schönthaler, all of whom articulate cultural imaginaries and political ideologies at key moments in recent German history. In doing so, they challenge readers to refine their own interpretive skills. By considering business rhetoric in the novels, Ernest Schonfield shows how the formulation of language remains inseparable from the exercise of economic and political power. The central message of this book is that literature and business have something essential in common: they both rely on the persuasive use of language. Ernest Schonfield is Lecturer in German at the University of Glasgow.

Product Specifications

Brand: Camden House (NY)
Format: hardcover
ASIN: 1571139834
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 29 June 2018
Listed Since: 14 March 2018

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Camden House (NY) Business Rhetoric in German Novels: From Buddenbrooks to the Global Corporation (191) (Studies in German Literature Linguistics and Culture)

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