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Service Quality (SQ): Perspectives, Management & Improvement Strategies (Business Issues, Competition and Entrepreneurship)

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Description

Globally, since the turn of the century, economic conditions have been very challenging, turning the market place into a highly competitive, cut throat environment. Service excellence has therefore become non-negotiable and service providers have no option other than to ensure that their service offering, which is translated in terms of various elements of customer service, is excellent and exceptionally creative to encourage customers' return intentions. This book discusses different perspectives of service quality as well as management and ways to improve SQ.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 February 2017
Listed Since
19 December 2016

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