£116.34

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£116 today · previous high £116 · all-time low £109

Sage Publishing Marketing Analytics Using Excel: A Beginner′s Guide

Amazon

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£116.34 £108.30 £110.05 £111.81 £113.56 £115.32 £117.07 23 July 2026 07 August 2026 22 August 2026 06 September 2026 22 September 2026
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Description
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.

Product Specifications
Brand
Sage Publishing
Format
hardcover
ASIN
1529681901
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain
Amazon UK
Release Date
07 April 2025
Listed Since
01 October 2024

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