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Sage Publishing Sustainable Marketing: A Holistic Approach

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£160.34 £152.32 £155.53 £158.74 £161.94 £165.15 £168.36 26 July 2026 13 August 2026 01 September 2026 19 September 2026 08 October 2026
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Description
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1526494647
Category
Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain
Amazon UK
Release Date
25 May 2021
Listed Since
24 November 2020

Barcode

No barcode data available

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