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Sage Publications Using Focus Groups: Theory, Methodology, Practice

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Description

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 November 2020
Listed Since
20 April 2020

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