Focus Groups in Social Research (Introducing Qualitative Methods series) - Image 1

£40.99

Sage Publishing Focus Groups in Social Research (Introducing Qualitative Methods series)

Name: Focus Groups in Social Research (Introducing Qualitative Methods series)
Brand: Sage Publishing
Price: 40.99 GBP
Availability: InStock

Anthropology & Sociology

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Description

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups′.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 076195743X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 November 2000
Listed Since: 14 February 2007

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Sage Publishing Focus Groups in Social Research (Introducing Qualitative Methods series)

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