Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card - Image 1

£66.49

Fairchild Books Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

Name: Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card
Brand: Fairchild Books
Price: 66.49 GBP
Availability: InStock

Fashion Design

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£66 today · previous high £66 · all-time low £64

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Most common price: £66 (51 days, 83.6%)

Price range: £64 - £66

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Description

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition -The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Product Specifications

Brand: Fairchild Books
Format: paperback
ASIN: 1501368036
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Fashion Design
Domain: Amazon UK
Release Date: 28 July 2022
Listed Since: 20 August 2021

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Fairchild Books Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

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