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Cambridge Scholars Publishing Measuring the Impact of Microcredit Programs in Albania

Name: Measuring the Impact of Microcredit Programs in Albania
Brand: Cambridge Scholars Publishing
Price: 61.99 GBP
Availability: InStock

Macroeconomics

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Description

This book highlights a range of perspectives concerning the economic and social impact of microfinance products (especially microcredit) on their clients’ lives, scientifically analysing four distinct impact levels: namely, the individual level, the household level, the enterprise level, and the community level. Microcredit services enable low income people to move their family away from poverty and towards higher living standards, by increasing their business activity, improving their employment opportunities, and contributing to sustainable economic growth and development. Investigating the Albanian market, by assessing the impact of Albanian microfinance programs at each of the four above-mentioned impact levels, this book explores whether being a client of MFIs microfinance programmes brings positive changes to their lives and their community. The book uses various data collection techniques, such as surveys, interviews, quantitative measurements of financial data, and data processing methodologies including paired t-tests and a comparison-based data analysis methodology using a control group in order to support or reject the above hypothesis. About the Author Dr Forcim Kola received his PhD in Marketing from “Aleksandër Moisiu” University of Durrësi, Albania, and an MBA from the University of Tirana, Albania. His primary research interests include modelling microfinance consumer choice behaviour based on social and economic impacts, and marketing issues such as consumer behaviour, client satisfaction, pricing policies, customer care, and competitive strategies, among others. In addition to serving as a Professor of Marketing, he also works as a business consultant for several companies in Albania.

Product Specifications

Brand: Cambridge Scholars Publishing
Format: Hardcover
ASIN: 144382304X
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 09 January 2017
Listed Since: 15 December 2016

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Cambridge Scholars Publishing Measuring the Impact of Microcredit Programs in Albania

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