Bloomsbury Domesticating the Airwaves: Broadcasting, Domesticity and Femininity

Review "[T]he book remains challenging and consistently engaging. While Domesticating the Airwaves draws its case studies exclusively from British culture, it should have broad appeal to those interested in media and cultural studies, as well as feminist approaches to history." --David VanderHamm, University of North Carolina at Chapel Hill Product Description Using case studies and analytical overviews this book explores the relationship between broadcasting and the intimate domestic sphere into which it is broadcast. It focuses on the period from the 1920s, when broadcasting was established in the UK, to the present day when both domesticity and broadcasting have become areas of anxiety and contestation. The entry of the wireless, and later television, into the home changed men and womens experience of domesticity, offering education and reducing isolation. But broadcasting did not merely change domestic leisure patterns, it actively intervened in constructing domesticity. The supposedly natural relationship between femininity and domesticity has structured the nature of broadcasting, and also the discourses which have emerged concerning the consumption of broadcast media. Contemporary broadcasting continues to be obsessed by domesticity, both in an idealised sense as well as portraying the domestic world as one of turmoil and crisis. This volume demonstrates that the relationship between broadcasting and domesticity is a key, and often neglected, feature of the cultural history of Britain in the last 100 years. About the Author Maggie Andrews is Professor of Cultural History at the University of Worcester, UK.