Attracting Attention: Promotion and Marketing for Tourism Attractions - Image 1

£106.00

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Attracting Attention: Promotion and Marketing for Tourism Attractions

Name: Attracting Attention: Promotion and Marketing for Tourism Attractions
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 106.0 GBP
Availability: InStock

Management Science

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Description

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433124157
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 17 July 2015
Listed Since: 27 June 2014

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Attracting Attention: Promotion and Marketing for Tourism Attractions

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