MACMILLAN Theory and Management of Collective Strategies in International Business: The Impact of Globalization on Japanese German Business Cooperations in Asia

In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets. About the Author RENÉ HAAK joined the German Institute for Japanese Studies in Tokyo in 1999 and is now head of the business and economics section, and deputy director. He was previously Senior Researcher at the Fraunhofer Institute for Production and Design Technology, and Research Fellow at the Institute for Machine Tools and Manufacturing Technology at the Technical University of Berlin. He has written numerous articles on production technology and strategic management in Japan and Germany. He is the co-editor with Hanns Günther Hilpert of Japan and China: Cooperation, Competition and Conflict, published by Palgrave Macmillan in 2002.