Globalization or Regionalization of the American and Asian Car Industry? - Image 1

£76.56

MACMILLAN Globalization or Regionalization of the American and Asian Car Industry?

Name: Globalization or Regionalization of the American and Asian Car Industry?
Brand: MACMILLAN
Price: 76.56 GBP
Availability: InStock

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£77 today · previous high £77 · all-time low £69

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Description

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403905827
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 15 April 2003
Listed Since: 04 January 2007

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MACMILLAN Globalization or Regionalization of the American and Asian Car Industry?

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