£51.00

PEARSON EDUCATION Digital Business and E-commerce

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£51.00 £48.45 £49.47 £50.49 £51.51 £52.53 £53.55 25 January 2026 25 January 2026 25 January 2026 25 January 2026 26 January 2026

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Description
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Key Features

New Store Stock

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
1292725834
Category
Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain
Amazon UK
Release Date
29 April 2024
Listed Since
22 November 2023

Barcode

No barcode data available

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