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£40.21

PEARSON EDUCATION Tourism: The Business of Hospitality and Travel, Global Edition

Name: Tourism: The Business of Hospitality and Travel, Global Edition
Brand: PEARSON EDUCATION
Price: 40.21 GBP
Availability: InStock

Careers

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Description

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292221674
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 11 September 2017
Listed Since: 20 June 2017

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PEARSON EDUCATION Tourism: The Business of Hospitality and Travel, Global Edition

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