£46.98

McGraw-Hill Education Strategic Management of Technological Innovation ISE

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£51.97 £32.76 £36.95 £41.14 £45.34 £49.53 £53.72 09 June 2024 12 November 2024 18 April 2025 21 September 2025 25 February 2026

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8 days 8 days 95 days 410 days · current 106 days 0 103 205 308 410 £35-38 £38-41 £41-45 £45-48 £48-52 Days at Price

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Price range: £35 - £52

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Description

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 March 2022
Listed Since
05 December 2021

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