£145.94

Routledge Sport, Media and Mega-Events

Name: Sport, Media and Mega-Events
Brand: Routledge
Price: 145.94 GBP
Availability: InStock

Performing Arts

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Description

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, thisis a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138930385
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 23 March 2017
Listed Since: 12 October 2016

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Routledge Sport, Media and Mega-Events

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