Routledge Entrepreneurship at the Bottom of the Pyramid

Product Description 2017 Nautilus Book Awards: Silver Award Winner 2018 Great Northwest Book Festival: Winner 2018 Hollywood Book Festival: Winner Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ‘outside the box’. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries. Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read. Review "Entrepreneurship at the Bottom of the Pyramid offers a thorough explanation of how entrepreneurship can positively influence the poorest in the world…The role of entrepreneurship as a stimulus to economic development is much debated in the developed world, but much less is understood of entrepreneurship in developing countries, where it can be found and what it looks like…This book represents a critical reference for practitioners as examples and guidelines are provided to assist anyone with an interest in supporting entrepreneurial development at the BoP." ― Casa Africa, Spain (public consortium formed by the Ministry of Foreign Affairs and Cooperation, the Government of the Canary Islands, the Spanish Agency for International Development Cooperation and the Town Council of Las Palmas de Gran Canaria) "Future business leaders need to intimately understand how to do business at the Base of the Pyramid, a market that is both challenging and complex. Dalglish and Tonelli provide a compelling case for why this market is important and how to effectively engage with its nuances. I would recommend this book for anybody interested in learning about this exciting new global market." ― Ranjit Voola, Associate Professor at University of Sydney Business School and Co-Founder of Social Good Summit Australia "This book provides important insights into the range of challenges and disputes that entrepreneurs at the bottom of the pyramid are confronted with. What I like most are the numerous practical examples, from a broad variety of supporting actors such as NGOs, large corporation, communities and governments. This broad view on how to support entrepreneurial activities in the bottom of the pyramid is a valuable resource for practitioners and academics in the field of entrepreneurship and shows the authors’ deep understanding of this unique context." ― Patrick Vermeulen, Professor of Strategic Management and International Management, Radboud University Nijmegen "This is comprehensive and engaging book on a very important subject. Carol Dalglish and Marcello Tonelli have done an excellent job of describing the nature of poverty and the lives of those at the bottom of the pyramid around the world. They then go on to delve deep into the many ways in which entrepreneurship and innovation can and are being used to improve the lives and livelihoods of those at the BoP. The book is full of wonderful graphics, pictures, cases, exercises and insights that not only educate but also entertain and empower. This is a must read for anyone interested in how busi