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Routledge Research Strategies for Small Businesses (Routledge Library Editions: Small Business)

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Description

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 June 2016
Listed Since
23 January 2016

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