£136.27

Routledge Digital Entrepreneurship

Name: Digital Entrepreneurship
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

E-business

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Description

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/ Review "At last, a textbook we can use to teach our students digital entrepreneurship!" ― Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA About the Author Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138583677
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 22 February 2019
Listed Since: 12 October 2018

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Routledge Digital Entrepreneurship

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