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Routledge Public House and Beverage Management: Key Principles and Issues: Key principles and issues

Name: Public House and Beverage Management: Key Principles and Issues: Key principles and issues
Brand: Routledge

Economics

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Description

Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138432784
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 July 2017
Listed Since: 26 July 2017

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Routledge Public House and Beverage Management: Key Principles and Issues: Key principles and issues

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