Satellite Marketing: Using Social Media to Create Engagement - Image 1

£157.37

CRC Press Satellite Marketing: Using Social Media to Create Engagement

Name: Satellite Marketing: Using Social Media to Create Engagement
Brand: CRC Press
Price: 157.37 GBP
Availability: InStock

Call Centre Management

Same price for 22 weeks. Today is much like next week.

£157 for 151 days straight · last change was Oct 2025

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 640 days • 640 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 640 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £157 (268 days, 41.9%)

Price range: £148 - £175

Price levels: 4 different prices over 640 days

Description

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance.This book is written by Kevin Popovic, the Founder of Ideahaus. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing

Product Specifications

Brand: CRC Press
Format: Hardcover
ASIN: 1138409375
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 August 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

CRC Press Satellite Marketing: Using Social Media to Create Engagement

Same price for 22 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Die virtuelle Gesellschaft des 21. Jahrhunderts: Sozialer Wandel im digitalen Zeitalter

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics)

Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics)

The Idea of Political Marketing (Praeger Political Communication)

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Springer - Broadening Cultural Horizons in Social Marketing

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Current Trends and Issues in Internal Communication: Theory and Practice (New Perspectives in Organizational Communication)

Health Service Marketing Management in Africa

Social Media and Politics in Central and Eastern Europe (BASEES/Routledge Series on Russian and East European Studies)

Strategien und Maßnahmen zur Erschließung von Kundenpotenzialen für den Unternehmensbereich Webdesign der Firma Schmidt & Fuchs GmbH

Electronic Literature as Digital Humanities: Contexts, Forms, and Practices

Migration and Urbanization: Local Solutions for Global Economic Challenges

Information and Communication Technology for Sustainable Development

Informationsmodellierung im Investitionsgütermarketing (Schriften zur EDV-orientierten Betriebswirtschaft)

Leveraging AI for Effective Digital Relationship Marketing

State and Corporate Management of Region’s Development in the Conditions of the Digital Economy (Advances in Science, Technology & Innovation)

Post-Industrial Society: The Choice Between Innovation and Tradition

Optimierung von Organisationsstrukturen mittels Web 2.0: Zielgruppenorientierte Expansion und Informationsgewinnung einer Organisation, unter Einsatz ... des Internationalen Controller Vereins

Market Research on Online Marketing: Research Done for Beginners