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Routledge Handbook of Chinese Business and Management

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Description
This handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management. The volume represents an ‘inside-out’ perspective, offering local knowledge and experience, in conjunction with an ‘outside-in’ approach, presenting measured and sensitive observations from an outsider’s perspective. The handbook’s approach is organised around five key themes: Cultural and institutional contexts for business in China Management, including digital marketing and entrepreneurship Work and employment, covering gender and trade unions in the workplace Human resource management and human resource development in Chinese businesses, including multinational corporations in the UK Business and economic overviews, revealing the impact of guanxi relations and networks on Chinese business and management Revealing major recent developments in Chinese business and management alongside an appreciation of the unique historical, institutional, and cultural context of Chinese business and management, this book is a must-read for scholars, students, and educators of Chinese business and theory, and business in Asia.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138328030
Category
Books > Subjects > Business, Finance & Law > Reference & Education > MBA
Domain
Amazon UK
Release Date
29 September 2023
Listed Since
31 March 2023

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