£44.98

MACMILLAN Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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£44.98 £16.40 £22.64 £28.87 £35.11 £41.34 £47.58 14 April 2026 02 May 2026 21 May 2026 09 June 2026 28 June 2026

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Description

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 October 2015
Listed Since
13 May 2015

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