£39.98

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£40 today · cheaper than every other day in the last 3 months

MACMILLAN Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Price History & Forecast

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Last 59 days · 59 data points (no recent data)

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£44.98 £39.48 £40.68 £41.88 £43.08 £44.28 £45.48 21 July 2026 04 August 2026 19 August 2026 02 September 2026 17 September 2026
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Price Distribution

Price distribution over 59 days • 3 price levels

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7 days · current 21 days 31 days 0 8 16 23 31 £40 £44 £45 Days at Price

Price Analysis

Most common price: £45 (31 days, 52.5%)

Price range: £40 - £45

Price levels: 3 different prices over 59 days

Description

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 October 2015
Listed Since
13 May 2015

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