Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot) - Image 1

£40.97

Palgrave Pivot Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)

Name: Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
Brand: Palgrave Pivot
Price: 40.97 GBP
Availability: InStock

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Description

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 1137373695
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 22 July 2013
Listed Since: 24 May 2013

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Palgrave Pivot Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)

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