£41.40

Red Globe Press Managing Strategic Design

Name: Managing Strategic Design
Brand: Red Globe Press
Price: 41.4 GBP
Availability: InStock

Illustrated

Market Research

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Description

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book’s tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding. This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.

Product Specifications

Brand: Red Globe Press
Model: Illustrated
Format: paperback
ASIN: 1137325941
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 28 November 2014
Listed Since: 29 May 2014

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Red Globe Press Managing Strategic Design

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