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Wiley Neuromarketing of Food

Name: Neuromarketing of Food
Brand: Wiley
Price: 115.0 GBP
Availability: InStock

Chemistry

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Price distribution over 65 days • 1 price levels

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Most common price: £115 (65 days, 100.0%)

Price range: £115 - £115

Price levels: 1 different prices over 65 days

Description

This book will explore the sensory, cognitive, and emotional nature of the manifold facets of food and beverage preferences: selection, consumption and memories from the perspective of generating satisfaction and desire, helping food producers to understand consumer needs and preferences. There is a focus on the hedonistic and social factors driving food consumption and an attempt to describe and explain the normal patterns rather than address disorders (there is abundant literature relating to the latter). In the nutshell, this work aims to show how people enjoy food and how it contributes to their well-being. Further, the author intends to highlight the patterns of food perception, responses to sensory stimuli and variety of communications about food.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1119376874
Category: Books > Subjects > Science, Nature & Maths > Chemistry
Domain: Amazon UK
Release Date: 08 April 2027
Listed Since: 16 April 2018

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Wiley Neuromarketing of Food

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It has never been this cheap. We have no record of a lower price.

Wiley Neuromarketing of Food

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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