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£88.99

Wiley Seafood and Aquaculture Marketing Handbook

Name: Seafood and Aquaculture Marketing Handbook
Brand: Wiley
Price: 88.99 GBP
Availability: InStock

9781118845509

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£89 today · all-time low £86 (Mar 2026) · usually the usual

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Description

SEAFOOD AND AQUACULTURE MARKETING HANDBOOK Aquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Product Specifications

Brand: Wiley
Model: 9781118845509
Format: hardcover
ASIN: 1118845501
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 September 2016
Listed Since: 05 September 2013

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Wiley Seafood and Aquaculture Marketing Handbook

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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