£123.88

Wiley-Blackwell Aquaculture Marketing Handbook - Trade Guide

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Description

As aquaculture industries expand globally, understanding the specific dynamics of seafood markets is essential for success. The Aquaculture Marketing Handbook by Wiley-Blackwell offers a practical approach to navigating these complex economic environments. This guide moves beyond theory to provide a user-friendly, how-to perspective on the fundamental principles of marketing and economics specifically tailored to the aquaculture sector. Readers will gain a broad base of information regarding the unique idiosyncrasies of seafood trade. The handbook provides the necessary tools to evaluate shifting market conditions and adapt strategies accordingly. Whether you are looking to understand market trends or improve trade efficiency, this resource delivers the knowledge required to manage the diverse requirements of the modern aquaculture industry.

Key Features

Provides a user-friendly, how-to perspective on fundamental marketing and economic principles for aquaculture professionals.

Offers essential tools to help readers evaluate and adapt to rapidly changing global market conditions.

Delivers a broad base of information regarding the unique characteristics of the aquaculture and seafood markets.

Helps navigate the specific diversity and idiosyncrasies found within international seafood trade and marketing.

Published by Blackwell Publishers to ensure high-quality academic and professional industry standards.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 January 2006
Listed Since
05 February 2007

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No barcode data available

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