Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising) - Image 1

£52.49

Wiley Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising)

Name: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising)
Brand: Wiley
Price: 52.49 GBP
Availability: InStock

Direct

This is the most expensive it has ever been. Walk away.

£52 today · previous high £52 · all-time low £48

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 69 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £52 (36 days, 52.2%)

Price range: £48 - £52

Price levels: 2 different prices over 69 days

Description

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1118693094
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Direct
Domain: Amazon UK
Release Date: 09 July 2013
Listed Since: 01 March 2013

Barcode

No barcode data available

Wiley Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

63 Winning Fundraising Strategies: Terrific Ideas for Meeting Your Goal (Successful Fundraising)

Dove on Fundraising Set: Set contains: Conducting a Successful Fundraising Program; Development Services Program; Annual Giving Program; Major Gifts ... Program: A Comprehensive Guide and Resource)

Nonprofit Essentials: The Capital Campaign (The AFP/Wiley Fund Development Series): 65

An Executive's Guide to Fundraising Operations: Principles, Tools, and Trends: 195 (The AFP/Wiley Fund Development Series)

Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement (Bryson on Strategic Planning)

Successful Corporate Fund Raising: Effective Strategies for Today's Nonprofits: 155 (Wiley Nonprofit Law, Finance and Management Series)

Major Gifts Planned Giving Program: A Comprehensive Guide and Resource

High Impact Philanthropy: How Donors, Boards, and Nonprofit Organizations Can Transform Communities (Wiley Nonprofit Law, Finance, and Management Series)

Cellular Marketing

Major Donors: Finding Big Gifts in Your Database and Online

The Law of Fund–Raising (Wiley Nonprofit Law, Finance and Management Series)

The Tax Law of Charitable Giving (Non-profit Law Finance & Management S.)

Nonprofit Organizations′ Business Forms (Wiley Nonprofit Law, Finance and Management Series)

Conducting Successful Annual Giving Prog: A Comprehensive Guide and Resource

Developing a CPA Practice: A Comprehensive Guide to Building a Successful Small to Mid–Sized Accounting Firm

Tax Planning and Compliance for Tax–Exempt Organizations: Forms, Checklists, Procedures (Wiley Nonprofit Law, Finance and Management Series)

Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit: 159 (Wiley Nonprofit Law, Finance and Management Series)

Conducting a Successful Fundraising with Conducting Successful AGP/DS Prof Capila Capaign 2nd Edition and Major Gifts Prog Set (Dove and Fundraising Series)

Performance Management: A New Approach for Driving Business Results: 3 (Talent Management Essentials)

Financial and Accounting Guide for Not–for–Profit Organizations, Eighth Edition 2014 Supplement (Wiley Nonprofit Authority)

Wiley Not–for–Profit GAAP 2001: Interpretation and Application of Generally Accepted Accounting Principles for Not–for–Profit Organizations 2001

The Law of Tax-Exempt Organizations, 2026 Supplement (Wiley Nonprofit Authority)

The Law of Fundraising, Fifth Edition 2015 Supplement (Wiley Nonprofit Authority)

Wiley Pathways Marketing: Essential Techniques and Strategies Geared Towards Results