£57.56

Jossey-Bass Conducting Successful Annual Giving Prog: A Comprehensive Guide and Resource

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Description

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: CourseSyllabus.

Product Specifications

Colour
Other
Format
paperback
Domain
Amazon UK
Release Date
02 July 2001
Listed Since
30 December 2006

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