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£43.00

Cambridge University Press Meet Up!: Better Meetings Through Nudging

Name: Meet Up!: Better Meetings Through Nudging
Brand: Cambridge University Press
Price: 43.0 GBP
Availability: InStock

Communication & Presentation

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Description

This book is about meetings and providing a new perspective from behavioural economics called nudging to make meetings more productive and enjoyable. Nudging hacks into the fast, automatic, subconscious system in human reasoning to breed success in every get-together. Once you know the foundations of focus, orientation, involvement, and commitment, the advantages of nudging are evident. The authors provide an explanation of nudge theory and 6 principles of how nudging affects our behavior. Examples from the actions and choices of the Dalai Lama, Ray Dalio, and Barack Obama demonstrate how nudging can make a difference. Based on theory, the book also gives 100 very practical nudges to improve meeting productivity that can be used by any meeting leader or participant. Book Description Use nudging from behavioural economics to make meetings more productive by improving focus, orientation, involvement, and commitment. About the Author Martin J. Eppler is full Professor of Communication Management in the Institute of Media and Communication Management at the University of St. Gallen, Switzerland. He researches visual practices, meeting management, and knowledge management and advises organizations such as the United Nations, the Swiss Re Group, Porsche, and the European Central Bank.Sebastian Kernbach is Assistant-Professor in Creativity at the University of St. Gallen, Switzerland, in the fields of meeting productivity, visual thinking, and life design. He is a visiting fellow at Stanford University, USA, co-authored Creativity in Research (Cambridge, 2018), and founded the Life Design Lab (www.lifedesignlab.ch).

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108830757
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 07 January 2021
Listed Since: 29 May 2020

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Cambridge University Press Meet Up!: Better Meetings Through Nudging

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