MACMILLAN Using Communication Technology: Creating Knowledge Organizations

Communication technology not only changes the face of organizations, but can support organizations in their strive to become learning organizations. In Using Communication Technology , Bettina Büchel examines the relationship between information technology and organizations from a range of perspectives, and highlights the managerial implications stemming from this relationship. Analysis is based on theoretical work in organizational studies, management and computer science, and draws upon case studies from companies in Europe and Asia. This book provides managers with guidelines for individual choice among communication media and goes on to suggest means of evaluating the outcome of communication technology strategy. The author shows how organizational use of communication technologies can lead the way towards the creation of knowledge organizations. Review 'This book investigates an area that currently appeals greatly to researchers both in management and information systems. Bettina's approach to examining the relation between the new communication technology and organizations from the viewpoint of information-processing is both comprehensive and insightful...the book is well researched and the empirical findings of particular interest. All in all, this is a timely book that will no doubt contribute significantly to research in this area.' - Soumitra Dutta, The Roland Berger Chaired Professor of E-Business and IT, Dean of Technology and e-Learning, INSEAD About the Author BETTINA BÜCHEL is Professor of Strategy and Organization at IMD, and was previously a faculty member at the Asian Institute of Technology, where she was founding director of the Asian Case Clearing House. Her research interests are e-business strategy, communication technology employment, organizational learning and strategic alliances. She has worked as a consultant in private and public companies in Asia and Europe, including ABB, UBS, AT&T, WHO and Telephone Organization of Thailand. She has co-edited a number of books, including Organizational Learning: The Competitive Advantage of the Future ( with G. Probst).