Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation - Image 1

£78.99

Cambridge University Press Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation

Name: Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation
Brand: Cambridge University Press
Price: 78.99 GBP
Availability: InStock

Economic Policy & Development

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Description

In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107130905
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 01 February 2018
Listed Since: 18 August 2017

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Cambridge University Press Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation

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