A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine - Image 1

£80.51

Edward Elgar Publishing A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine

Name: A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine
Brand: Edward Elgar Publishing
Price: 80.51 GBP
Availability: InStock

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Description

Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39 different aspects of ‘washing’, covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice. Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1035328232
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 11 February 2025
Listed Since: 23 August 2024

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Edward Elgar Publishing A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine

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