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LAP Lambert Academic Publishing How Greenwashing Misleads Consumers: The Role of Emotion & Hard Facts

Name: How Greenwashing Misleads Consumers: The Role of Emotion & Hard Facts
Brand: LAP Lambert Academic Publishing
Price: 62.0 GBP
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Being eco-friendly sells. Marketers are aware of that and often try to make brands and products greener. Companies that engage in greenwashing are well aware of the potential of green capitalism. In a way it shifts responsibility away from companies and governments towards consumers. Consumers are the ones, as companies claim, who have the option to choose what to buy. But how likely is it that consumers detect greenwashing, if emotional or cognitive cues play a moderating role?

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6200284121
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 07 October 2019
Listed Since: 01 November 2019

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing How Greenwashing Misleads Consumers: The Role of Emotion & Hard Facts

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Description

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