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£136.81

Routledge Histories of Political Public Relations: From Propaganda to Public Health (The History of Public Relations)

Name: Histories of Political Public Relations: From Propaganda to Public Health (The History of Public Relations)
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying. Responding to this challenge, this book explores PR’s historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032500913
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 04 February 2025
Listed Since: 06 September 2024

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Routledge Histories of Political Public Relations: From Propaganda to Public Health (The History of Public Relations)

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