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Routledge Strategic Public Relations Leadership - Routledge

Name: Strategic Public Relations Leadership - Routledge
Brand: Routledge
Price: 172.3 GBP
Availability: InStock

Public Relations

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Description

Public relations professionals face mounting pressures from stakeholders, evolving communication landscapes, and demands to demonstrate strategic value within organisations. This revised and updated edition from Routledge equips PR leaders with a comprehensive framework to articulate their contribution clearly and navigate complex environments effectively. The book addresses external challenges including new accountabilities, empowered stakeholders, and increased public cynicism, whilst also tackling internal requirements to coach senior managers and prove organisational impact. Designed for experienced practitioners and emerging leaders, this resource bridges the gap between tactical execution and strategic leadership, offering practical guidance for building credibility, managing reputation, and driving business outcomes in today's demanding PR landscape.

Key Features

Routledge-published guide provides a structured framework for PR professionals to demonstrate strategic contribution to their organisations.

Updated edition addresses contemporary challenges including stakeholder empowerment, public cynicism, and evolving communication landscapes.

Covers coaching and counselling approaches for senior managers navigating external pressures and organisational change.

Designed for public relations leaders seeking to bridge tactical PR execution with strategic business leadership and outcomes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032027991
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 22 July 2022
Listed Since: 18 December 2021

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This is the most expensive it has ever been. Walk away.

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Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

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