Cambridge Handbook of Qualitative Digital Research - Image 1

£94.84

Cambridge University Press Cambridge Handbook of Qualitative Digital Research

Name: Cambridge Handbook of Qualitative Digital Research
Brand: Cambridge University Press
Price: 94.84 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Big data and algorithmic decision-making have been touted as game-changing developments in management research, but they have their limitations. Qualitative approaches should not be cast aside in the age of digitalisation, since they facilitate understanding of quantitative data and the questioning of assumptions and conclusions that may otherwise lead to faulty implications being drawn, and - crucially - inaccurate strategies, decisions and actions. This handbook comprises three parts: Part I highlights many of the issues associated with 'unthinking digitalisation', particularly concerning the overreliance on algorithmic decision-making and the consequent need for qualitative research. Part II provides examples of the various qualitative methods that can be usefully employed in researching various digital phenomena and issues. Part III introduces a range of emergent issues concerning practice, knowing, datafication, technology design and implementation, data reliance and algorithms, digitalisation.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 100909887X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 22 June 2023
Listed Since: 23 November 2022

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Cambridge University Press Cambridge Handbook of Qualitative Digital Research

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