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Cambridge University Press Business Analytics: Methods and Cases for Data-Driven Decisions

Name: Business Analytics: Methods and Cases for Data-Driven Decisions
Brand: Cambridge University Press

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Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.

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Brand: Cambridge University Press
Format: paperback
ASIN: 1009060791
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 02 January 2025
Listed Since: 19 August 2024

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Cambridge University Press Business Analytics: Methods and Cases for Data-Driven Decisions

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